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Retail Aftercare for Lash Artists: What to Sell Clients and How to Sell It (2026)

Retail Aftercare for Lash Artists: What to Sell Clients and How to Sell It (2026)

by Paola Yit in Lash Hub Blog Posts

Every lash artist tells clients to wash their lashes. Far fewer send them home with the products to do it. That's a missed opportunity twice over.

Better retention. Clients who cleanse with a proper lash shampoo and brush keep their lashes free of oil and makeup build-up, so sets last longer and infills look better. Clients who use whatever is in the bathroom often damage their bonds. Our guide to eyelash extension aftercare explains why.

Extra income with no extra chair time. Retail is the only part of your business that earns money without taking up an appointment slot. A few products sold each week adds up over a year.

This guide covers what to stock, the margin on each product, and how to recommend aftercare in a way that feels like care, not a sales pitch.

What to Stock: The Retail Aftercare Kit

You don't need a big retail shelf. Three or four products cover everything a lash client needs at home.

Product Your cost Why clients need it
Posh Deluxe Lash Shampoo 60 ml with brush $29.95 each, $18.95 each in a 6-pack, $14.95 each in a 12-pack Gentle, non-burning cleanser that removes oil and makeup without harming bonds. Comes boxed with a free cleaning brush.
Lash Cleansing Brush $9.00 (black, pink or white) Soft fibres wrap around each lash for a deep 360° cleanse along the lash line
Mascara Wands $7.00 for 50 (about 14c each) For brushing lashes into place every morning. Cheap enough to give one away with every set.
Lash & Brow Serum $60.00 A premium add-on for clients with weak or sparse natural lashes. The manufacturer says it's compatible with extensions.

The simplest starter kit

If you only stock one thing, make it lash shampoo. Give every new full-set client a free spoolie, and recommend the shampoo and brush as their home routine. Add the serum later for clients who ask about their natural lashes. For help choosing a shampoo, see our guide on how to choose the right lash shampoo.

The Margin Maths on Lash Shampoo

Posh Deluxe Lash Shampoo has a recommended retail price of $30. Buying in bulk is where the margin comes from:

How you buy Your cost per bottle Sold at $30 RRP Profit per bottle
Single bottle $29.95 $30.00 $0.05
6-pack $18.95 $30.00 $11.05
12-pack $14.95 $30.00 $15.05

Bought by the 12-pack, each bottle earns about 50% of its sale price. Sell 10 bottles a month and that's about $150 extra a month, or around $1,800 a year, with no extra appointments. Figures are before GST. If you're GST-registered, allow for the GST in your retail price.

Retail also adds to what each client is worth over time, one of the levers covered in our guide to whether a lash and brow business is profitable.

How to Sell Aftercare Without Being Pushy

Clients don't mind being sold to when the product clearly helps them. Make aftercare part of the service, not an add-on at the till.

  1. Explain it during the consultation. Before the first set, tell clients how they'll care for their lashes at home and what they'll use. By checkout, it's already expected.
  2. Demonstrate at the end of the appointment. Show the client how to foam the shampoo and use the cleansing brush along the lash line. A 60-second demo sells better than any display.
  3. Offer an aftercare bundle with new full sets. Shampoo, brush and a spoolie at one price. Or build it into your full-set price, so every new client goes home with the right products.
  4. Recommend it when retention slips. If a client comes in with oily, dirty lashes or early fallout, that's the natural moment to suggest a proper cleanser.
  5. Keep it visible. A small, tidy display at your station gets noticed and starts conversations.
  6. Send the instructions home. Written aftercare instructions that name the products help clients remember why they bought them, and where to buy more.

What Not to Say When Selling Aftercare

Under Australian Consumer Law, what you tell clients about a product has to be accurate. Be especially careful with growth serums.

  • Don't promise results. Say "the manufacturer reports up to 72% improvement in lash length and density after 42 days", not "this will grow your lashes 72%". Results vary from person to person.
  • Don't make medical claims. Never suggest a serum treats hair loss, alopecia or any medical condition. Refer clients with sudden or patchy lash loss to their GP.
  • Don't overstate retention. Shampoo helps keep lashes clean and bonds healthy. It doesn't guarantee a set will last a set number of weeks.
  • Do mention patch testing and ingredients. Clients with sensitive eyes should check the ingredient list and patch test new products first.

Frequently Asked Questions

What aftercare products should lash artists sell?

Start with a gentle lash shampoo and a lash cleansing brush, and give every client a spoolie. Add a lash serum for clients who want to strengthen their natural lashes.

How much can I make selling lash shampoo?

Posh Deluxe Lash Shampoo costs $14.95 a bottle in a 12-pack and has a recommended retail price of $30, so you earn about $15 a bottle before GST. Ten bottles a month is around $1,800 a year.

Should I include aftercare in my full-set price?

Many artists do. A bundled aftercare kit means every new client starts with the right products, which protects your retention and your reputation.

Can clients use regular face wash on lash extensions?

It's best not to. Many face washes and makeup removers contain oils that can weaken lash adhesive bonds. A lash-specific shampoo is gentler on the bonds and the eyes.

Where can I buy lash aftercare products wholesale in Australia?

Posh Deluxe sells lash shampoo in 6- and 12-bottle bulk packs, plus cleansing brushes, mascara wands and lash serum, all shipped Australia-wide.

The Bottom Line

Retail aftercare is a rare win-win: clients keep their lashes looking better for longer, and you earn extra income without extra appointments. Start small with shampoo, brushes and spoolies, teach every client how to use them, and let the results do the selling.

Stock your retail shelf. Shop the Aftercare range, including bulk packs of Posh Deluxe Lash Shampoo, at Posh Deluxe.

Paola Yit

Paola Yit

Founder of Posh Deluxe | Multi-Award-Winning Lash Artist | Lash Educator & Competition Judge

Paola Darcera Yit is the Filipino-Australian founder of Posh Deluxe, known for her precision, passion, and commitment to excellence. A multi-award-winning lash artist with over 50 accolades in just three years, Paola is also a respected lash educator, mentor, and global competition judge.

She’s a master of all lash techniques, especially lash retention, and shares her knowledge generously with aspiring artists. Beyond lashes, she’s a skilled portrait photographer with a keen eye for beauty. Paola continues to inspire the lash community with her dedication, warmth, and creative vision.

Tags: Lash Supplies Australia

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How to Photograph Lash Extensions: A Macro Lens Guide for Lash Artists (2026)

How to Photograph Lash Extensions: A Macro Lens Guide for Lash Artists (2026)

Your photos are your portfolio. Most new clients will see your work on Instagram, TikTok or Google before they ever sit in your chair, and a blurry, badly lit photo can make a beautiful set look average. Close-up macro shots fix that. They show what clients can't see from arm's length: clean isolation, even fans, smooth mapping and no stickies. They also show other artists, and future students, the quality of your technique. This guide covers the gear you need (just your phone and a few small tools), how to set up the shot, a six-photo shot list for every set, and how to edit and post without losing detail. The Gear You Need You don't need a professional camera. A recent smartphone, a macro lens, good light and a steady hand will produce photos that look like they came from a studio. Built-in iPhone macro vs a clip-on macro lens Recent Pro-model iPhones (from the iPhone 13 Pro) have a built-in macro mode that switches on automatically when you get close. 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Clean the skin. Remove eye pads, tape marks and any glue residue. Wipe away shine on the lid if it reflects the light. Position the client. Have the client sitting up or lying back with eyes gently closed and relaxed. Squeezed lids crease the skin and push the lashes out of line. Set up the light in front of the client at eye level. Clean the lens. Fingerprints on the phone camera or the macro lens are the most common cause of hazy photos. Use the cloth that comes with the lens. Find the focus distance. Move the phone slowly towards or away from the eye until the lashes snap into focus. With a macro lens, small movements matter, so move the phone, not the zoom. Tap to focus on the lash line, then lower the exposure slightly so black lashes don't lose detail. Take a burst. Shoot 10–15 frames from each angle and keep the sharpest one. The 6 Photos to Take of Every Set Take the same six shots of every client and you'll never run out of content. Shot How to take it What it shows 1. 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Don't: edit the lashes themselves, add lashes, or fill gaps. Clients book based on your photos, so they need to show what you actually deliver. Don't: use heavy beauty filters. They blur the very detail the macro lens captured. Get client consent Always ask before you photograph a client or post their photo. Add a photo consent line to your consultation form, and let clients choose whether you can show their full face or only the eyes. Closed-eye macro shots are often an easy yes, even for clients who don't want their face online. Posting tips Post the before and after side by side, or as a carousel. Name the set in the caption, for example classic, hybrid or volume, plus the curl and length. Other artists love the detail, and clients learn what to ask for. Add your suburb and booking link. Consistent, high-quality photos are one of the best ways to get lash clients. Frequently Asked Questions Do I need a macro lens to photograph lashes? Not strictly. 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Lash Tape Guide: Micropore vs Nitto vs Skinergate (and When to Use Hydrogel Pads)

Lash Tape Guide: Micropore vs Nitto vs Skinergate (and When to Use Hydrogel Pads)

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They hydrate the under-eye area while you work, and they're lint-free and easy to reposition. They're made in South Korea, come in a resealable fresh-seal pouch, and are cruelty-free. How to use hydrogel pads with tape Cleanse the under-eye area so the pad sits flat. Use clean tweezers to take out one pair, then reseal the pouch so the rest don't dry out. Place each pad over the lower lashes, keeping it clear of the eye and waterline. Check for lower lashes poking out above the pad. Tape them down with Skinergate. Add a strip of tape on the upper lid if you need extra lift. At the end of the set, check no lashes are stuck together before gently removing the pads and tape. Pads are single use, so throw them away after each client. Taping Clients with Sensitive Skin Redness after a set isn't always an adhesive reaction. Sometimes it's the tape. Signs it's the tape: redness only where the tape sat, which fades within a few hours. Tape-related redness also tends to show up on the lower lid and outer corner rather than along the lash line. Switch to Skinergate for clients who mark easily. Use the smallest piece of tape that does the job. Peel slowly and low, holding the skin with your other hand, instead of pulling straight up. Patch test new hydrogel pads 24 hours before first use on clients with very sensitive skin, as the product label recommends. If redness spreads, lasts more than a day, or comes with swelling or itching, it may be an allergy. Read our guide to lash extension allergy symptoms. Common lash taping mistakes Taping too close to the lash line. Tape that touches the base of the lashes can get glued into the set. Stretching the lid too far. A strong lift changes the angle of the natural lashes, so extensions sit differently once the tape comes off. Using the same tape for every client. Oily skin needs Nitto, sensitive skin needs Skinergate. Reusing pieces of tape. 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It can, especially on sensitive skin or when removed too quickly. Use a low-irritation tape like Skinergate, use small pieces, and peel slowly while supporting the skin. The Bottom Line Keep at least two tapes on your trolley: Micropore for everyday work and glue dots, plus Nitto or Skinergate for bottom lashes, depending on your clients' skin. Pair them with hydrogel eye pads, and every set starts with a clean, comfortable, well-isolated lash line. Stock up on the essentials. Shop the full Tapes & Eye Patches range at Posh Deluxe, shipped Australia-wide.  

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Lash Lift Kits in Australia: What a Professional Kit Needs and How to Build Your Own (2026)

Lash Lift Kits in Australia: What a Professional Kit Needs and How to Build Your Own (2026)

A professional lash lift kit needs three things: a lifting system (Step 1 and Step 2), a way to hold the lashes on the shield, and the tools to shape them. Everything else, like tint, developer and aftercare cream, adds to the service and to its price. Many boxed kits sold online are made for beginners or home use. They often come with one shield size, a single-use glue, and solutions you can't buy separately when they run out. Building your own kit from professional products costs a little more at the start. You get to choose each part, and you can restock just what runs out. This guide explains what goes in a professional lash lift kit, how Korean and traditional formulas differ, and what a complete kit costs. New to lifting? Start with what is lash lifting. What Goes in a Professional Lash Lift Kit? A complete kit for a lash lift and tint has eight parts. The first five are essential for the lift itself. Kit item What it does Essential? Step 1 lifting solution Softens the lash so it can be reshaped around the shield Yes Step 2 fixing solution Sets the lashes in their new curled shape Yes Silicone shields Set the height of the curl. You need several sizes for different lash lengths Yes Lash adhesive or glue balm Holds the lashes on the shield while the solutions work Yes Lifting brush or tool Separates and places each lash on the shield Yes Tint and developer Darkens the lashes so the lift shows up more Recommended Conditioning cream (Step 3) Restores moisture after the chemical steps Recommended Dye remover and saline Cleans tint off the skin and the shields Nice to have You'll also need consumables you probably already have: under-eye pads, micro brushes, cotton pads and cling wrap. If you're unsure about the order of the steps, see our step-by-step lash lifting process. Korean vs Traditional Lash Lift Kits The biggest choice when building a kit is the Step 1 formula. Korean lash lift systems are usually cysteamine-based. Traditional systems usually use thioglycolate. Both work. The difference is how they treat the lash and how much control you get.   Korean lash lift Traditional lash lift Typical Step 1 active Cysteamine Thioglycolate Feel on the lash Gentler, less odour Stronger and faster acting Hold method Glue balm or adhesive-free Usually a lash lift adhesive Best for Fine, fragile or previously lifted lashes, and natural-looking results Coarse, straight or resistant lashes Posh Deluxe options Noemi Innovate Step 1 and Step 2 Thuya Permanent Gel (Step 1) and Neutraliser Cream (Step 2) Many artists keep both and choose for each client. If you only buy one system, a Korean kit suits more lash types and is more forgiving while you build experience. Read more in what is Korean lash lift. Glue, glue balm or no glue? The way you hold the lashes affects both speed and clean-up. Traditional lash lift glue is strong but can leave residue (see how to remove lash lift glue). Glue balms like Noemi Glue Balm give you time to adjust the lashes and wash off easily. Noemi Gooey Lash Lift Powder works with Noemi's cysteamine Step 1 and removes the need for adhesive altogether. Our guide to glue balm vs traditional adhesive compares them in detail. Build Your Own: 3 Professional Lash Lift Kits A full professional lash lift and tint kit costs between about $290 and $350 at Posh Deluxe. Each product does many treatments, and you only need to restock what runs out. Prices were correct as of October 2026. Kit item Korean kit (Noemi Innovate) Noemi Free Lift kit Traditional kit (Thuya) Step 1 Innovate Step 1 Cysteamine $49.95 Free Lift Step 1 $59.95 Thuya Permanent Gel $76.95 Step 2 Innovate Step 2 Fix $49.95 Free Lift Step 2 $59.95 Thuya Neutraliser Cream $76.95 Conditioning Noemi Argan Crème $29.95 Noemi Argan Crème $29.95 Thuya Regenerating Cream $32.95 Hold Noemi Glue Balm 25g $44.95 Noemi LashBond $39.95 Noemi LashBond $39.95 Shields Noemi Hybrid Shields, 4 pairs $39.95 Noemi Hybrid Shields $39.95 Noemi Hybrid Shields $39.95 Lifting brush Noemi Lifting Brush #0 $39.95 Noemi Lifting Brush #0 $39.95 Noemi Lifting Brush #0 $39.95 Tint Noemi Hybrid Dye $19.95 Noemi Hybrid Dye $19.95 Bronsun Hybrid Dye $24.95 Developer Noemi Developer Cream 3% $14.95 Noemi Developer Cream 3% $14.95 Bronsun Cream Developer 1.8% $18.95 Total $289.60 $304.60 $350.60 Optional add-ons: Noemi Intense Step 1.5 ($59.95) supports thin or fragile lashes during the lift. Bronsun Dye Remover ($19.95) cleans tint off the skin. One kit, two services Most of these products, including the shields, solutions, glue balm and brush, are made for both lash lifting and brow lamination. Once you have a lash lift kit, adding brow lamination to your menu costs very little. Browse the full Lash Lift range. How to Choose a Lash Lift Kit: 6 Things to Check Professional use only. Salon formulas are stronger and more controllable than home kits. Buy from a supplier that sells to trained artists. Refills sold separately. Make sure you can buy each step on its own. Otherwise you'll throw away half a kit when one bottle runs out. A range of shield sizes. One size doesn't fit every client. A mixed box lets you match the curl to each client's lash length. The right formula for your clients. If many of your clients have fine or previously lifted lashes, choose a Korean cysteamine system and consider a Step 1.5 treatment. Shelf life after opening. Check the PAO (period after opening) symbol and date your bottles when you open them. Solutions that have lost strength give weak, uneven lifts. Matching tint and developer. Use the developer made for your dye brand, at the strength the dye maker recommends. Common lash lift kit mistakes Using one shield size for everyone. Too small gives an over-curled "crimped" lash. Too big gives a weak lift. Over-processing. Leaving Step 1 on too long is the main cause of frizzy, dry lashes. Time each step according to lash thickness. Skipping the conditioning step. Aftercare cream restores moisture and helps the lift look good for longer. Skipping patch tests. Patch test new clients 24–48 hours before their first tint or lift, and keep a record. Poor aftercare advice. Give every client written instructions. Our lash lift aftercare guide covers what to tell them. Frequently Asked Questions What do you need for a lash lift kit? You need a Step 1 lifting solution, a Step 2 fixing solution, silicone shields in several sizes, a lash lift adhesive or glue balm, and a lifting brush or tool. For a lift and tint, add a hybrid dye, a matching developer and a conditioning cream. What is a Korean lash lift kit? A Korean lash lift kit uses a gentler, usually cysteamine-based Step 1 solution. It's often paired with a glue balm or an adhesive-free hold. It suits fine or fragile lashes and gives a softer, more natural lift. How much does a professional lash lift kit cost in Australia? Built from professional products at Posh Deluxe, a complete lash lift and tint kit costs about $290–$350 (October 2026 prices). Each product covers many treatments. Can I use a lash lift kit for brow lamination? Many professional lifting systems, including the Noemi and Thuya products in this guide, are made for both lash lifts and brow lamination. Always follow the manufacturer's processing times for brows, which are different from lashes. Is it better to buy a boxed lash lift kit or build your own? For professional artists, building your own is usually better. You choose the formula and shield sizes that suit your clients, and you only restock what runs out. The Bottom Line The best lash lift kit is one you build around your clients. Start with a Step 1 and Step 2 system that suits the lash types you see most. Add a range of shield sizes, a hold you're comfortable with, and a good brush. Then finish with tint and conditioning to make it a premium lift-and-tint service. Ready to build your kit? Shop the full Lash Lift range at Posh Deluxe, with professional lifting systems, shields, glue balms and tints shipped Australia-wide.  

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